Thursday, July 29, 2010
10. There is no dress code.
Wednesday, July 28, 2010
Tuesday, July 27, 2010
You've thought of an idea for a story. Congratulations. Here are a few things I wish I'd known when I started out.
Monday, July 26, 2010
Every story has dialogue. Writers need to consider vocabulary and rhythm but don't forget the silences. Pauses in a conversation can serve many purposes. For instance...
Friday, July 23, 2010
Come alive with the Pepsi Generation
came out in Chinese as Pepsi will bring your
ancestors back from the grave.
When Chevrolet developed the Chevy Nova, they decided to market it heavily in Mexico, where the name translates as 'doesn’t go'. The car was later renamed Caribe, which means Caribbean.
Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for tiny male genitals. Ford pried all the nameplates off and substituted Corcel, which means horse.